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SHOPPING FOR A WEDDING DRESS OR BRIDAL GOWN

WHEN TO START SHOPPING FOR A WEDDING DRESS OR WEDDING GOWN
Unless you plan to buy your wedding gown off the rack,  it may take from 3 to 6 months to receive the gown that you order depending upon the style and the manufacturer. In the case of very high demand designer dresses it may even take more than 6 months. To error on the side of caution, plan on allowing a minimum of 6 months prior to your wedding for ordering your wedding dress.  This should allow ample time to spare should anything unexpected arise. This means that you will probably want to start shopping for your wedding attire 7 to 8 months prior to your wedding to allow sufficient time for fitting and alterations.  Also, keep in mind that if you are planning to have a formal portrait taken (that will be displayed at your reception) you may need to have your wedding dress ready for the portrait sitting weeks prior to your wedding depending upon your wedding photographer's schedule.

HOW TO SHOP FOR A WEDDING DRESS
Before you start trying on dresses it is a VERY good idea to spend a little time just looking through bridal magazines to determine the wedding dress style(s) you like.  We have an entire section devoted to wedding dresses and bridal accessories from over 100 top designers. Clip the photos of the wedding dress styles you like, write the name of the manufacturer on the back of the photo and take them along with you when you go shopping.  Before you head out to the stores it is also a good to have an idea of the amount you can afford to spend on your wedding gown and accessories.  Write that number down in the notebook that you will be taking along.  Oops, I forgot to mention that you should be taking along a notebook. Don't forget to consider the cost of accessories in your budget since the cost of undergarments, shoes, garters, etc. can add up.

Although many styles will look great on the models in the bridal magazines, you will have to consider which styles will complement your intended style of wedding and which styles will look best on your figure.  Most bridal magazines offer basic guidelines to determine the best style(s) for your figure and most stores also can assist with recommendations to fit your wedding style, your figure type - and your budget.  Also, before you start shopping  be sure to check with the ceremony location to determine if there are any restrictions relating to the style of dress that is allowed.  Yes, some do have restrictions.
 
To save time, try to plan to go shopping on a weekday if you can.   Also, only shop with 1 (one) other person - preferably someone who has relatively good style sense or a style similar to yours.  Do not go shopping for a wedding dress with group of friends.  Too many cooks can spoil the broth and too many opinions will spoil a decision - or at least make it much more difficult and confusing than it needs to be.  You are going to need to be able to focus your attention on the details of the wedding dresses you will be trying on.  Being able to do so without having to consider multiple opinions at the same time will make the experience much more enjoyable.

When you go shopping, wear or bring items similar to the items that you would probably wear with your wedding dress.  Wearing a similar style of shoes, style of bra, special jewelry items, etc. will give you a better idea of whether the whole package is going to create the right look. 

Important!!!  Bring a notebook and camera and take notes!
If you have a digital camera bring that along and take a photo of the dresses that you try on - and like. Note the photo number and the dress details in your notebook so you can look and compare later.  The more stores you visit and the more wedding dresses you try on, the more difficult it will be to remember who had what, what the costs were, what services were offered, etc.  Details will become one BIG blur.  Taking good notes and photos will allow you to effectively comparison shop.

You will probably want to comparison shop several or more bridal stores.  Once you have narrowed your selection down to several wedding dresses you can save time by simply calling other stores to compare prices and services.  Some stores may include  "specific" or "certain" alterations in the price of the dress while others may not.  You will need to compare the wedding dress prices AND the alteration prices to determine the best value.

WHERE TO SHOP

There are a multitude of options available to you when it comes to shopping for wedding dresses...

There are usually numerous bridal shops and discount bridal outlet stores, etc. in every major city.   Keep in mind that many brides have been taken by bridal shops who take their money and run so you will ultimately want to purchase from someone who has been in business for a while and who has a good reputation.  Before purchasing anything from anyone it is a good idea to check the local Better Business Bureau to see if a store has a history of consumer complaints.

If your wedding budget is tight, many stores have annual discount or clearance sales of last years styles.  Some great deals can also be found at discount and outlet bridal stores. Unfortunately, a lot of poorly made dresses can be found there as well.  Since wedding dresses vary in quality you will need to know what to look for so you don't end up with a dress that falls apart while you are dancing at your reception (trust me, it has happened). 

Even if it might possibly be out of your price range, it is a good idea to visit one of the stores that sells only the more expensive dresses.  That way you can see (and feel) the material and workmanship that goes into a quality dress so you will know what to look for.  Who knows?  They may have a sale item that will fulfill your dreams and fit your wedding budget!

WEDDING DRESS SIZING AND MEASUREMENTS
Unfortunately every wedding dress manufacturer has their own sizing chart which means that nothing is "standard".  You will need to be measured to be able to select the proper dress size.  Since you want to get accurate measurements, be sure to use a vinyl measuring tape since cloth tapes can stretch.  Once measurements have been taken, check your measurements against the wedding dress manufacturer's sizing chart to select the dress that matches your largest measurements.  If your measurements are between sizes always go for the larger size to play it safe.   You will want to actually see the sizing chart for the manufacturer of your dress since some - but not all - shops will automatically order one size larger than your measurement which can mean added alteration expense for you.   If the store insists that ordering a size larger be sure that it is noted on the sales slip that the store recommended that size although the chart showed another size.  It is also a good idea to retain a copy of the measurements and the sizing chart that were used to determine the proper size.

NOTE:  If you are planning to lose weight,  be realistic about your probable weight loss and select the wedding dress size accordingly.  Remember, you can ALWAYS make a dress a little smaller.  HOWEVER, it is virtually impossible to make a wedding dress larger.

THE PURCHASE
Once you have found the perfect wedding dress at the perfect price it is time to make the purchase.  If you are simply buying a wedding dress off the rack the purchase is pretty simple - pay for the dress and leave.  If additional services like alterations are to be performed at a later date have those costs specified on the store receipt or letterhead.

If you are ordering a custom wedding dress, the first step is getting measured and determining the proper size which was mentioned earlier.  Next is the paperwork and the deposit.  When you place the order you must be sure to get a receipt.  In addition to listing the total sale price and deposit amount, the receipt should clearly state the name of the manufacturer, the style name/number, the color, the size and the date that it is to be delivered by.  If any additional features or services are ordered or will be ordered (alterations, steaming, etc.) those items and their respective prices should be indicated as well.  Anything and everything that you are paying for, expect to pay for at a later date, or that are being given to you at no charge should be indicated either on the receipt or on a store letterhead.  It is not a bad idea to have your shopping companion take a photo of you in the dress you tried on - just in case there is a mix up in the dress order somewhere along the line.

NOTE: Payment by credit card is a preferred method since it may give you more protection should the store or manufacturer error in accurately processing the order or if you receive defective merchandise.

FOLLOWING UP AFTER THE WEDDING DRESS ORDER
Several weeks after you place your order you should call the store to get the "confirmed ship date".  This is the date that the wedding dress manufacturer gives to the store once the order has been received.  If the store doesn't have the confirmation yet, have them check with the manufacturer.  Once you receive the confirmed date, write it down in your notebook along with the name of the store employee who gave you the confirmation.  Finally, a week or so before the scheduled delivery date call the store again to make sure that they have not received any delivery delay notices from the manufacturer.

PICKING UP THE WEDDING DRESS
Once the wedding dress has been delivered you will want to thoroughly inspect it.  First, compare the dress to the order information to make sure it is correct.  If needed, actually measure the dress.  Then thoroughly inspect the wedding dress for any flaws, pulls, rips, tears, stains, etc. and make sure the panels are all laying in the same direction.  Finally, try on the dress and look at the material and stitching one more time. Bring someone along with you and have them also check for deficiencies in workmanship. If everything appears to be in order...SUCCESS!

If the dress doesn't look like the dress you thought you ordered, compare it to the photo you have.  The photo you took of the dress when you placed the order would certainly come in handy right about now...

WEDDING DRESS ALTERATIONS
Odds are pretty good that your wedding dress will need alterations of one type or another.  Be sure not to have your dress altered too far in advance of your wedding because it is entirely possible that you will either lose or gain weight over a period of a few months.  When being fitted be sure to wear the undergarments and shoes that you will be wearing at the wedding.  Since proper alterations may (and usually do) require several fittings, you should allow 4 to 6 weeks for the process.  Don't forget - if a formal portrait is to be taken in advance of the wedding day, your alterations must be timed to be completed in time for the portrait.

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Wedding Ceremony Locations - How To Select A Wedding Ceremony Location
Diamonds and Wedding Rings - How To Shop
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Wedding Photographers - Selecting a Wedding Photographer
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The Wedding Party - The Receiving Line
The Wedding Reception - Order of Events
Wedding Reception Seating
Wedding Reception Facilities - How To Select A Reception Facility
State Wedding / Marriage Requirements
Tents for The Wedding Day - Different Tent Styles and Selection Guide
Wedding Toasts and Speeches
Wedding Videographers - How To Select A Wedding Videographer
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Wedding Expenses - Who Pays for What?

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